#CES Social Fever
My TweetDeck is flashing every nanosecond with people saying they are getting ready to go to or are on the plane en route to the 2011 Consumer Electronics Show in Las Vegas.
The #CES and #CES2011 hashtags are the new equivalent of the crowded CES pressroom. But this time the press gets to share what they are doing at every waking moment. Real news should start flying through the digital sphere very soon.
Starting Wednesday, January 5 (a.k.a. “CES Press Day”) throngs of members from the press will be trying to scoop the other with news via social media rather than a post on their web site.
A few years ago a good scoop was conquered by a few hours, then it came down to minutes. With social media the scoop is made in seconds. Given this rate of speed, scoops will be measured by fractions of seconds.
To my fellow press — might I suggest trying to get your Tweet out by an attosecond ahead of your competitor? The nanosecond is much too slow at a mere one billionth of a second. Go for the gusto and shoot for the attosecond scoop at one quintillionth of a second.
While doing my research on units of time (and waiting for real news to happen) I think I have stumbled upon the successor to Blu-ray. I’ll call it the Atto-ray. 80 attoseconds – the shortest pulses of laser light yet created (via Wikipedia).* This could take 3D into 4D! I wouldn’t “scoop” that just yet — it might get tossed into the pile.
I wish everyone safe travels, cushy shoes and to be free of carpal tunnel from Tweeting, posting and updating. May your iPhones get reception at CES this year and the cab lines swift.
As for myself, I will be keeping tabs on the social media activity around CES, but thankfully not in the pressroom. Pile it on!
*For all of my nerdy friends, as you know — I made up the part about Atto-ray and 3D to 4D. But here’s the link to the real article about 80 attoseconds “Fastest-ever flashgun captures image of light wave.” http://bit.ly/hBCR3h
